The comment-to-DM pattern is simple — someone comments a keyword, your link lands in their DMs — but the money is in the variations. These ten setups cover the ways creators and small shops actually use it, each with a ready-made template you can load pre-configured. (New to the mechanics? Start with the comment-to-DM guide.)
1. The link drop
The classic. A boutique posts a new arrival Reel with “Comment LINK and I’ll DM it.” Keyword: LINK. Public reply + DM with a “Shop now” button. Send-link-on-keyword template →
2. The follow gate
Same as the link drop, but the DM only sends after they follow — the ask is visible (“follow so I can DM it 🔒”) and every campaign converts buyers into audience. Require-follow template →
3. The affiliate haul
A creator’s “everything I used this month” Reel, keyword per product: MIRROR, DESK, MIC. Each keyword maps to its own automation carrying that affiliate link. Disclosure lives in the caption. Share-affiliate-links template →
4. The giveaway
“Comment GIVEAWAY to enter.” Instant confirmation DM (“you’re in 🎉”), follow gate for growth, winner picked from a clean contact list instead of 2,000 notifications. The giveaway playbook walks the whole run.
5. The lead magnet
Coaches and course creators: “Comment GUIDE” delivers a free workbook or mini-lesson by DM — with the email gate capturing a verified address before it sends. The DM sells the free thing; the email sells the course.
6. The live drop
During a launch stream: “comment LINK right now.” The live-comment trigger DMs buy-links while you keep talking. Viewers never leave the stream; the sale lands in their pocket. Live-comment setup →
7. The story reaction
“React with 🔥 for early access.” The story-reply trigger DMs everyone who taps — ideal for 24-hour windows where a slow reply kills the drop. Story-reply guide →
8. The price menu
Service businesses DM their price list the moment someone messages “PRICE” — private, instant, and it filters tire-kickers before they eat an hour of your day. Keyword-DM guide →
9. The booking magnet
“Comment CALL and I’ll DM my calendar.” Discovery calls book themselves while you coach, sleep, or film. Pair with the follow gate if you want warmer bookers. Browse booking templates →
10. The thank-you mention
Not a comment — a mention. When someone tags you in their story, an automatic thank-you DM lands in seconds. Mentions are free reach; speed is what earns the next one. Story-mention guide →
The common thread
Every example is the same three-beat story: a public ask, a public reply, a private delivery. The keyword is short. The reply rotates. The DM is one line and one button. Pick the closest template above, swap in your link and voice, and it runs on the free plan — 500 DMs a day, no card.