How to send a link automatically on Instagram (comments → DM)
"Link in bio" is a leaky funnel: interested people tap through a generic page and get lost. The fix is delivering the exact link by DM the second someone asks — automatically. This guide covers every flavor of it: affiliate links, product pages, booking calendars, free downloads.
Also read:Comment-to-DM guide · Browse link templates
Why DM links beat link-in-bio
Bio links make every visitor do the work: leave the post, scan a page, find the thing they wanted. A DM link arrives with zero steps, addressed to them, for the exact thing they commented about. And the comment stays on your post, feeding the algorithm, while the link does its job in private.
The setup, in one minute
- 1In AutomateDM, create a comment-trigger automation for the post (or use the send-link-on-keyword template).
- 2Set the keyword — for affiliates, the product name or a short code; for shops, LINK or SHOP.
- 3Write a one-line DM and attach your link as a button: "View the bag →", "Shop the drop →", "Book a call →".
- 4Add the public reply, publish, and say the keyword in your caption or Reel.
Link flavors that work well
- Affiliate links. Fully supported — deliver your Amazon/LTK/Shopify link by DM and keep the disclosure in your caption. The share-affiliate-links template is prebuilt for this.
- Booking calendars. Calendly-style links convert better by DM; the ask ("DM me BOOK") filters for warm leads.
- Free downloads. Deliver the guide by DM and pair it with the email gate to capture the lead too.
- Per-post links. Run one automation per post, each with its own link — a drop with five products is five precise funnels.
- Tracked links (Pro). Swap in tracked links and see exactly who clicked, per automation, plus geo analytics — attribution without UTM gymnastics.
Put it to work
These templates already follow the recipe above — open one and it loads pre-configured in the editor:
FAQs
Are affiliate links allowed in automated DMs?
Yes — affiliate links are normal commerce over the official API. Keep your disclosure in the caption per the platform's and FTC's branded-content rules.
Can I track who clicked my link?
Yes, on Pro and Max: publish-time tracked links record which contact clicked, per automation, with geo analytics in the dashboard.
One link for the whole account, or per post?
Your choice — automations can target specific posts or run account-wide. Per-post is cleaner for drops; account-wide suits evergreen offers.